In the eleventh episode of The Midwifery Hour, series nine, Sue Macdonald, Midwifery Expert, Mayes Midwifery was joined by Shel Banks, IBCLC Infant Feeding Specialist, Clinical Director, Anya
5 Easy wins with expectant parents
How do you make the antenatal infant feeding and relationship-building information that you know you need to share, really be heard and understood by the parents you are working with, in the short time you have available? Renowned Infant Feeding Specialist and NHS Baby Friendly Initiative lead Shel Banks knows how tricky it is to deliver this key information alongside everything else you need to do in your allotted time with parents-to-be.
Session 1 – What we know and understand about the issues of getting antenatal feeding information across to expectant parents The latest evidence base, including recent breastfeeding research from The Lancet, shows the reality of breastfeeding initiation and continuation rates globally. The report recommendations highlighted the changes we can work towards to embed information around choices for infant feeding with new parents. At Anya, we understand the evidence base, we understand the requirements of Baby Friendly accreditation and we understand the challenges of communicating the right messages in the time available: we know staff are spread thin in terms of time and resource management. We recognise that as healthcare professionals, you often have too many things to do in not enough time, and with not enough staff. We also recognise that the traditional ways of reaching people don’t work for everyone – and might not impact on the individual family in front of you.
Session 2: What can we do to facilitate fully informed choices around infant feeding and relationship building, for all the families in our care? We will share our top tips on how to get this information across in an inclusive and meaningful way, without negatively impacting your workload. This session will include our top tips to be smart, use time and resources wisely, get the important infant feeding and relationship-building messages across AND make a big difference to the experience of your local families as well as improvements to wider public health outcomes.
How can the Anya app help?
As an evidence-based digital solution already in use in the NHS with monitored outcomes, we’ve got some excellent ideas along with a suite of evidence-based resources in different formats, suitable for different learning styles. Our app, containing the unique interactive 3D breastfeeding animation tool LatchAidTM, has already demonstrated improved breastfeeding initiation and continuation rates – and we can show you how it works.
We’re also working with government-funded SBRI Healthcare to research how our digital solution can improve access to support and reduce health inequalities in maternity care. This has seen us broaden our antenatal information in accessible, plain English formats, increase our inclusion of black women, young parents, and low-income families, and develop new features to deliver continuity to our users.
Join us, and together we can help make antenatal feeding information land in the right way, at the right time.
Watch the Maternity & Midwifery Hour highlights now:
Session 1 – What we know and understand about the issues of getting antenatal feeding information across to expectant parents
The latest evidence base, including recent breastfeeding research from The Lancet, shows the reality of breastfeeding initiation and continuation rates globally. The report recommendations highlighted the changes we can work towards to embed information around choices for infant feeding with new parents.
At Anya, we understand the evidence base, we understand the requirements of Baby Friendly accreditation and we understand the challenges of communicating the right messages in the time available: we know staff are spread thin in terms of time and resource management.
We recognise that as healthcare professionals, you often have too many things to do in not enough time, and with not enough staff. We also recognise that the traditional ways of reaching people don’t work for everyone – and might not impact on the individual family in front of you.
Session 2: What can we do to facilitate fully informed choices around infant feeding and relationship building, for all the families in our care? We will share our top tips on how to get this information across in an inclusive and meaningful way, without negatively impacting your workload.
This session will include our top tips to be smart, use time and resources wisely, get the important infant feeding and relationship building messages across AND make a big difference to the experience of your local families as well as improvements to wider public health outcomes.
You can listen to all episodes of Maternity and Midwifery Hour on the podcast app of choice: Spotify, Apple Podcasts or Anchor and sign up for the next festival in the series.
Register for FREE: All-Ireland Maternity & Midwifery Festival 2023 here
Submit a Paper for Midlands Maternity & Midwifery Festival here
Call for Award Nominations for Midlands Maternity & Midwifery Festival here
Find the Maternity & Midwifery Festival local to you & Register for FREE here
Become an online sponsor or exhibitor, contact Karen Stewart karen.stewart@neilstewartassocates.co.uk
Tel: 020 7324 4330
Catch up on Series 1 – 9 here.
This hour was produced by Neil Stewart Associates and filmed and distributed by Narrowcast Media Group.
